Brand Atlanta, Inc. (BAI) is an independent 501 (c) (3) not-for-profit organization created by the city of Atlanta and key city leaders. The organization was created to develop and execute a unified brand identity with an overarching marketing message for promoting Atlanta as a preferred destination.

The organization was founded in 2005 as a project of the Atlanta Committee for Progress on behalf of Atlanta Mayor Shirley Franklin and The Atlanta Convention and Visitors Bureau.

Brand Atlanta is an economic development initiative principally focused on increasing the number of visitors to Atlanta and garnering the benefits of lengthened stays and increased individual spending. This effort contributes to the employment and economic growth of our vitally important hospitality and tourism industry.

Mission:
Brand Atlanta strives to positively contribute to our region’s economy by promoting Atlanta’s attributes and benefits via a unified, consistent, brand identity. These assets include the city’s arts, cultural, sports. retail, hotel and dining resources.

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