Mission

To positively contribute to our region’s economy by promoting Atlanta’s attributes and benefits via a unified and consistent brand identity. We will achieve this in partnership with those who hold a shared passion and interest in Atlanta’s vitality and success.

Goals

1. Develop a single voice and an integrated marketing campaign that establishes a strong, compelling emotional bond between Atlanta and our target audiences.  

2. Enhance destination appeal for the city with captivating, motivating brand messages, promotions  and events for Visitors, Residents and Businesses, and facilitate a positive tourism experience.

Who We Are & What We Do

Brand Atlanta Inc. is an independent, 501 (c) (3) not-for-profit organization whose purpose is to develop and execute a unified brand identity and overarching marketing message for promoting Atlanta as a preferred destination. Begun in coordination with the Atlanta Convention and Visitors Bureau and as an initiative of the Atlanta Committee for Progress on behalf of Atlanta Mayor Shirley Franklin, Brand Atlanta is an economic development initiative principally focused on increasing the number of visitors to Atlanta, garnering the benefits of lengthened stays and increased individual spending, and to drive higher employment and economic growth for our vitally important hospitality and tourism industry.